heidi sullivan - Shonali Burke Consulting

11 Dec 2015

#measurePR Recap (December2015): Merry PR Measurement

#measurePR Recap (December2015): Merry PR Measurement

Estimated Reading Time: 3 minutes

The holiday edition of #measurePR took place on December 8th. Sally Falkow, Heidi Sullivan, and Christine Perkett joined us to discuss PR measurement.

By Shonali Burke|Dec 11, 2015|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: Christine Perkett, heidi sullivan, sally falkow|3 Comments

#measurePR Recap: Chatting with Heidi Sullivan

Estimated Reading Time: 2 minutes

The August 5 edition of the #measurePR Twitter chat featured Cision's Senior VP of Digital Content (and my good friend!) Heidi Sullivan.

By Shonali Burke|Aug 20, 2014|Categories: Measurement & Metrics, MeasurePR|Tags: #measurepr, digital content, heidi sullivan, social metrics|6 Comments

Will Digital Reach Improve the PR Measurement Drumbeat?

Estimated Reading Time: 5 minutes

Cision's new Digital Reach metric adds social sharing to its calculation of the value of online sites and content.

By Shonali Burke|Aug 1, 2014|Categories: Measurement & Metrics, MeasurePR, Public Relations, Social Media|Tags: ave, digital reach, heidi sullivan, social sharing|4 Comments