Washington Redskins’ Media Coverage Report Fails to Use PR Standards
PR standards define what needs to be measured. Julie O'Neil, Ph.D takes a look at the Washington Redskins' recent media monitoring debacle.
19
Aug 2015
03
Aug 2015
Monday Roundup: Classic Measurement Strategy
When you're in the market for measurement strategy, it's never a bad idea to revisit the classics.
24
May 2011
PR and Social Media Measurement: A Bright Outlook
AMEC members have reported revenue growth over the past year, yet public relations and social media measurement remains a challenge, as Richard Bagnall notes.
01
Nov 2010
Sticky PR Measurement: Are We There Yet?
In October 2010, PRSA announced a "groundbreaking" partnership with NYU to develop PR measurement standards. The question is: will they stick?
12
Apr 2010
Internal Doesn’t Mean Unseen: Sean Williams on #measurePR
How’s this for going back in time in the age of now?
My second guest on #measurePR (all the way back in February) was the inimitable Sean Williams.
If you’re a measurement geek and don’t know him… you should. Not only does he have one of the brightest minds in our field, he has one of the brightest minds, period. I was lucky that Sean was willing to take some time out of his day to sit in on the chat when it was just a couple of weeks old, […]