Guest post by Kate Endress
Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical.
Unlike Google, I am not on Facebook to look for products, hence I’ve never clicked on a Facebook ad. I really just want to check in and connect with my friends.
As Facebook struggles to find its monetization strategy, there are some exciting companies that have stepped forward to meet a different set of social needs (and in some cases, pick up the slack where Facebook has stumbled): Read more