kathy moore

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22 Apr 2010

Why “Like” Is a Four-Letter Word

Estimated Reading Time: 3 minutes

“Like” is the four-letter word that outdoes them all.

I’ve been trying to figure out why I reacted so strongly to Facebook’s announcement that their “like” button is the new green.

OK, they didn’t exactly say that, but that’s what it amounts to, doesn’t it?

From now on, you won’t be able to “fan” a page on Facebook, you’ll “like” it. (Hello, Mashable, didn’t you get the memo?) You won’t become the fan of a brand, you’ll “like” it.

Image: Alba Danés, Creative Commons

When you go to CNN.com, […]

03 Feb 2010

Of Cabbages and Kings and Measuring PR

Estimated Reading Time: 4 minutes

We kicked off our first Twitterchat on measuring public relations yesterday, with the “queen of measurement” herself, Katie Paine. From 12-1 pm EST, we had an incredibly lively and vibrant discussion that surprised even me, the organizer – and I should know not to be surprised by anything on Twitter by now!

You might wonder why I borrowed from “The Walrus and the Carpenter” in titling this post. The thing is, Mr. Carroll’s poem is so full of beautiful whimsy, I can’t help but think it reflects some […]