marketing in the round

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26 Sep 2012

Understanding Paid, Owned and Earned Media

Estimated Reading Time: 3 minutes

Geoff Livinston posits that the converging media environment should lead marketers to weave tactics and types of media together for a holistic experience. Continue reading

24 Jul 2012

#measurePR Recaps for June-July (Chats with @kdpaine, @geoffliving, @leeodden)

Estimated Reading Time: 4 minutes

June & July 2012 saw lively #measurePR chats as Katie Paine, Geoff Livingston & Lee Odden all stopped by the chat. Continue reading