Measuring Public Relations Outcomes With Seth Duncan
How do you decide the right outcomes to measure when putting together your public relations measurement program? Seth Duncan tells us on #measurePR.
MeasurePR: When The Star Is You
The penultimate #measurePR chat of 2010 featured a whole host of stars: everyone who participated in the discussion on public relations measurement.
Get PR Measurement Off The Island
Seeing as how I've been ill for the last several days (sinus infection, burn on arm, you don't want to go there), my blogging took a back seat to lying on the couch (or bed), feeling sorry for myself and immersed in a Lost marathon. Image: Flickr user Bart, CC 2.0 No, I didn't watch
Making The Most Of A Twitter Chat
Huddle, huddle, roil and muddle I remember the first Twitter chat I attended. It was #journchat, one of the first, if not the first, Twitter chats created. Image: Maria Johnson via Flickr, CC 2.0 It drove me nuts. The stream moved so quickly, it was really hard to keep up with what was going on.
Social Media ROI v. Impact: Don’t Confuse The Two
What exactly is ROI? What is social media ROI? Image: Mark Smiciklas via Flickr, CC 2.0 Is ROI or "impact" more important? Or are they equally important? Should companies starting out in social media be concerned about ROI? These were the questions we discussed on yesterday's #measurePR chat with Don Bartholomew, aka @donbart. It was