What's a Twitter chat on measurement without a Metrics Man? Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter - will rectify that this coming Tuesday, when he joins us to chat about social media "ROI." Ah, ROI. If there's a term that strikes more dread into the hearts of
Are we smart about measurement... or unwittingly being Mata Hari? Image: Bob Bobster, Creative Commons Yesterday's #measurePR chat was VERY interesting. Philip Sheldrake of Influence Crowd was our guest, and we focused on the ethics of measurement; here's a recent post that tells you how and why he came to be on the show, er,
I "met" Philip Sheldrake a few weeks ago when he started participating in #measurePR. Who's Philip Sheldrake? According to David Meerman Scott, he's "the independent expert on [social media analytics] tools." You'll have to scroll down to the comments to see that, but David's post is an excellent read too, so I think it's well
Bad measurement, meet rooster (and fork). Ah, measuring communication success. It can be like... Locating a needle in a haystack. (Wouldn't you think they'd stop hiding the ruddy needles in the ruddy haystacks by now?) Smuggling daybreak past a rooster. I wish I'd come up with that one. Image: keepps, Creative Commons Catching water with
I'm pretty stoked that Alan Chumley of Carma International will be our guest on #measurePR this coming week. Alan's a frequent participant in the chat, contributes great information, and perhaps featuring Carma will result in good karma for all of us. Heh, I couldn't resist. We'll be chatting on August 3, 12-1 pm ET; just