A couple of weeks ago, we kicked off the first #measurePR chat of 2013. If you've been around since the first #measurePR, you'll remember that Katie Paine - who has probably had the single-largest influence on my thinking when it comes to PR measurement - was the chat's first guest. So it was only fitting
June & July 2012 saw lively #measurePR chats as Katie Paine, Geoff Livingston & Lee Odden all stopped by the chat.
There were two installments of the #measurePR Twitter chat (on public relations measurement) in May; transcripts for both are now available.
Jen Zingsheim provides a recap and transcript of the March 6 #measurePR Twitter chat, which also discussed if it's ever ok NOT to measure.
What makes for smart measurement? A focus on outputs and integration, said Heather Whaling, when she visited #measurePR in February 2012.
