Social media makes it imperative for public relations professionals to factor reaching customers into their strategies; because in today's PR world, the customer IS your media.
The worst public relations pitches may have these factors in common. Here are 15 reasons your PR pitches suck.
Guest Post by Narciso Tovar
PRs: Are you the Grasshopper or the Ant?
When it comes to creating tales that have a good moral lesson to ’em, Aesop is a fella that almost immediately comes to mind.
He is credited as authoring such fables as The Lion and The Mouse, The Boy Who Cried Wolf and (drum roll please) The Ant and the Grasshopper (also known as The Grasshopper and the Ant or The Grasshopper and the Ants).
The reason I dig The Grasshopper and […]