We had a great #measurePR chat today. Katie Paine, who helped me kick off this series, came back after a while, and it was great to have her talk about the Barcelona Principles, social media ROI “calculators” and the like.
If you’re wondering what the Barcelona Principles are, here’s what Don Bartholomew has to say about them:
“…The Second European Summit on Measurement held last week in Barcelona has come and gone, but its impact may be felt for some time to come. The Summit was organized by the International Association for the Measurement and Evaluation of Communication (AMEC) and the Institute for Public Relations.
The most notable outcome of the Summit was the creation of the ”˜Barcelona Declaration of Research Principles‘. The Principles were debated and voted upon by about 200 delegates representing 33 countries and five global PR and measurement organizations (AMEC, IPR, PRSA, ICCO, The Global Alliance). David Rockland, Ph.D. chaired the debate.
Here are the ”˜Barcelona Declaration of Research Principles’: