Social Media ROI is no longer an afterthought. Matt LaCasse is committing to becoming knowledgable in this area.
When it comes to measuring public relations and social media, the question of ROI almost always comes up. Olivier Blanchard visited #measurePR to chat about it.
Olivier Blanchard aka The BrandBuilder is not shy about expressing his views on marketing and measurement. He'll grace #measurePR on Nov. 9, 2010.