PR measurement

13 Feb 2015

Analytics: the Sideways Approach to Measuring PR

Analytics: the Sideways Approach to Measuring PR

Estimated Reading Time: 4 minutes

Smart PR practitioners know that using Analytics is the sideways approach to measuring PR.

By Shonali Burke|Feb 13, 2015|Categories: Measurement & Metrics, Public Relations, Strategy|Tags: analytics, Google Analytics, PR measurement, rebekah iliff|14 Comments

02 Feb 2015

Monday Roundup: PR Measurement Classics

Monday Roundup: PR Measurement Classics

Estimated Reading Time: 3 minutes

This week's roundup pulls together seven posts are PR measurement classics.

By Shonali Burke|Feb 2, 2015|Categories: Around the Web|Tags: classic measurement, david b. rockland, don bartholomew, jason falls, kami huyse, katie paine, PR measurement, prsa, richard bagnall, shonali burke|5 Comments

09 Jan 2015

The Point of Measuring (Anything)

The Point of Measuring (Anything)

Estimated Reading Time: 4 minutes

What's the point of measuring (anything)? Well, if you're strategic, you'll measure (anything).

By Shonali Burke|Jan 9, 2015|Categories: Measurement & Metrics, Strategy|Tags: mapping PR to business strategy, PR measurement|8 Comments

07 Jan 2015

Announcing: Simple Yet Smart PR Measurement (ebook)

Announcing: Simple Yet Smart PR Measurement (ebook)

Estimated Reading Time: 3 minutes

Announcing Simple Yet Smart PR Measurement, an ebook from Shonali Burke.

By Shonali Burke|Jan 7, 2015|Categories: Measurement & Metrics, Public Relations, Strategy|Tags: measurement on a budget, PR measurement, public relations measurement|45 Comments

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