A couple of weeks ago, I was getting ready to speak at the Ragan PR Measurement Summit here in DC (it was excellent, really, and I’m not just saying that because I was on the roster). My panel – also featuring Sandra Fathi of Affect and Ashley Pettit of Southwest Airlines – was on March 20. So since that week’s #measurePR fell the day before, we though it would be fun to have a preview of the panel, as it were, on the chat.
Ashley, unfortunately, couldn’t join us, since she was literally winging her way to DC at the time. But fortunately Sandra was free, so she joined the chat. I’ve known Sandra for a few years now, and she is one of the smartest – and most modest – executives in our business (you should get her to tell you the story of how and when she started Affect… she’s amazing!), so I was really happy to be able to feature her on the chat as well.
Here are a few excerpts:
On the constraints an agency works under when it comes to measurement: Read more