Why Klout Should Not Be A Synonym For Influence

Bloddy hell, we just can’t get away from “influence,” can we?

Image: Jonathan D. Blundell via Flickr, CC 2.0

Reminds me a little bit of a cheer from my high school days:

Everywhere we go-o-o!

People want to know-ow-ow!

Who we are-are!

We are ______ (insert school/team/whatever of your choosing)

The mighty mighty _______ (see above)

YAY TEAM!!!!!

Or words to that effect.

Ugh.

The tool that’s making the most rounds these days, it seems to me, is Klout.

There have been blog posts ad nauseam by online influencers (and I don’t mean to […]