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  • Research
April 2, 2017
02 Apr 2017

Big Research Smarts for Small Budgets

Estimated Reading Time: 3 minutes

ResearchHappy Sunday! As you catch up on your reading, I thought I’d point you to a very interesting read on using Twitter to extract meaningful insights.

It’s a post by Andrew Hutchinson on Social Media Today, which has been languishing in my inbox for a while.

It’s quite a long read, but well worth it.

In particular, look at #1, and the example Andrew gives of how the U.S. Geological Survey uses Twitter data to track earthquakes:

“For example, the U.S. Geological Survey, when using Twitter data to track earthquakes, utilizes only four variables: Read more →

Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

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  • neuron sculpture
April 29, 2013
29 Apr 2013

Rewired PR: Neuroplasticity and Public Relations

Estimated Reading Time: 4 minutes

neuron sculptureDo you know what “neuroplasticity” is?

It’s essentially the brain’s ability to “rewire” itself by forming new neural connections when it needs to. Or, in other words, it’s what happens when the neurons (nerve cells) in the brain start to find new ways to connect with and “talk to” each other, when the old pathways are no longer there (for example, because of injury, or disease).

Rewired PR

Marketwired (disclosure: former client) recently asked me to contribute a couple of pieces to their blog, under the umbrella concept of “PR Rewired.” So as I started to think about how and why PR might be “rewired” in the digital age, I started looking up exactly what rewiring entails … and stumbled upon neuroplasticity.

The concept of neuroplasticity is relatively new; up until the late 20th century it was believed that after about early childhood, the structure of the brain didn’t change. That, basically, we were stuck with what we had as kids. Whew. I’m glad that line of thinking has changed!

Read more →

Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

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Waxing UnLyrical in Your Inbox

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Heidi Sullivan

Heidi SullivanHeidi Sullivan is a global marketing and product management executive who specializes in transformational implementation of marketing programs, go-to-market strategies, product portfolio management and change management for rapid-growth SaaS businesses with in-depth experience in Marketing Technology.

Heidi has a track record of success in P&L management, corporate strategy, product marketing and top line growth, and spent 14 years in leadership roles at Cision, during which time she oversaw the company’s integration and multiple product marketing strategies through its seven acquisitions.

Heidi was named one of PRWeek’s “40 Under 40 Rising Stars,” “Influencer of the Year” by The Hub in association with LinkedIn, and one of the most influential people in PR by PRWeek’s “Global Power Book.” She was also co-host of the popular “Influence Pros” podcast on Convince & Convert, which was named one of the top 20 marketing podcasts of 2016 by Hey.com.

Jennifer Zingsheim Phillips

JenJennifer Zingsheim Phillips has worked in communications and public affairs for nearly 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. She also brings nearly eight years of experience in digital and social communications and media analysis to her role at 4L Strategies.

Jen began her career doing campaign work in Missouri during the 1992 election cycle. After two years of political party work, she joined the office of a Missouri state senator and served as his legislative aide for two years. In 1996, she joined the Missouri Chamber of Commerce as Research Director, where she lobbied the Missouri House and Senate on issues such as workforce development, welfare reform, and education policy. She was also responsible for the weekly newsletter highlighting key issues relevant to Missouri Chamber members.

In her spare time, Jen is a voracious reader, and enjoys cooking and baking. She also likes to write fiction, and has had two pieces of short fiction and one piece of flash fiction published in various publications. She has also self-published a children’s book.