When it comes to smart Social PR research, you don't need to track everything. Learn to work smarter, not harder, with the tips in this post.
Rewired PR can learn a few lessons from the concept of neuroplasticity. But we should avoid throwing out the baby with the bathwater.
Beyond banal, cliched posts about content virality, what are people's motivations to share content, and what content are they most likely to share?
The public relations profession demands open, honest, decisive action. Public relations professionals are proactive do-ers who make things happen.