Surveys: Essential to the PR Pro’s Toolbox
Surveys are an essential part of the public relations pro's toolbox. Andi Narvaez outlines low-to-no-cost ways to administer them for smart PR programs.
On Research, Measurement’s Oft-Forgotten Sibling
Steve King of Emergent Research visited the popular #measurePR Twitterchat to discuss research, the oft-forgotten counterpart to public relations measurement.
MeasurePR: The Barcelona Edition
We had a great #measurePR chat today. Katie Paine, who helped me kick off this series, came back after a while, and it was great to have her talk about the Barcelona Principles, social media ROI "calculators" and the like. If you're wondering what the Barcelona Principles are, here's what Don Bartholomew has to say