On his second visit to #measurePR, Richard Bagnall of Gorkana discussed CPM's use as a PR metric. Also: a chance to win a free copy of CIPR's "Share This."
Richard Bagnall, chair of AMEC's global social media measurement group, joined the #measurePR Twitter chat on Feb. 19, 2013. This is a recap.
Geoff Livingston was the guest on the bi-weekly #measurePR Twitter chat on Feb. 6. Among other notes for PRs from this pro: map to business strategy.
AMEC members have reported revenue growth over the past year, yet public relations and social media measurement remains a challenge, as Richard Bagnall notes.
