Businesses come into existence through a complex combination of factors. Sometimes it’s a matter of the right skillset proving value at the right time, and an opportunity coming up to turn its use into a full-time operation. But no matter its origin story, every business needs a defined purpose — a core goal that, while contrived, communicates its style and intent.
Identifying such a purpose though is just the beginning. After that, you face the challenge of disseminating it to the people you need to impress: […]