Business development is a core part of any business. But is it more important to attract or close new business, and is there a difference? Continue reading
Image: Thomas Hawk, Creative Commons
Surprise surprise, this wasn’t from a “PR person” or “flack;” you know the kind. It was from a sales assistant at a provider of chapter management services, which I was unlucky enough to receive because of my involvement with IABC/DC Metro.
Here’s what happened.
A lady (I’m just going to call her K__) person called me in February to talk about S__ (the company) as a replacement for […]