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26 Apr 2010

The Sales Pitch From Hell, And What Sales Can Learn From PR

Estimated Reading Time: 10 minutes

A couple of months ago I received what has to count as the worst pitch/follow-up to me, to date.

Image: Thomas Hawk, Creative Commons

Surprise surprise, this wasn’t from a “PR person” or “flack;” you know the kind. It was from a sales assistant at a provider of chapter management services, which I was unlucky enough to receive because of my involvement with IABC/DC Metro.

Here’s what happened.

A lady (I’m just going to call her K__) person called me in February to talk about S__ (the company) as a replacement for […]