The April 12 edition of the #measurePR Twitter chat discussed bad PR metrics, including everyone's favorite whipping boy, ad value equivalency.
At the end of a week full of musings on public relations measurement, these seven posts are more food for thought.
IABC's 2010 Research & Measurement Conference brought a bunch of communicators and speakers together. Sean Williams & Shonali Burke let slip some thoughts.
When I worked at Ruder Finn some years ago, I was told, one day, that I was being moved to an account that I perceived as less than thrilling.
Never one to hide my feelings very well (I know, weird for a former actress, but it’s true), I must have given away how not-excited I was.
Shortly after, I was marched into the office of one of the VPs (I was an Account Supervisor at […]