What exactly is ROI?
What is social media ROI?
Image: Mark Smiciklas via Flickr, CC 2.0
Is ROI or “impact” more important? Or are they equally important?
Should companies starting out in social media be concerned about ROI?
These were the questions we discussed on yesterday’s #measurePR chat with Don Bartholomew, aka @donbart.
We had a great #measurePR chat today. Katie Paine, who helped me kick off this series, came back after a while, and it was great to have her talk about the Barcelona Principles, social media ROI “calculators” and the like.
If you’re wondering what the Barcelona Principles are, here’s what Don Bartholomew has to say about them:
“…The Second European Summit on Measurement held last week in Barcelona has come and gone, but its impact may be felt for some time to come. The Summit was organized by the […]
How’s this for going back in time in the age of now?
My second guest on #measurePR (all the way back in February) was the inimitable Sean Williams.
If you’re a measurement geek and don’t know him… you should. Not only does he have one of the brightest minds in our field, he has one of the brightest minds, period. I was lucky that Sean was willing to take some time out of his day to sit in on the chat when it was just a couple of weeks old, […]
Those of you to whom I talk on Twitter, Facebook, email, etc., know that I’ve been keeping crazy hours lately. There’s just a lot going on and sometimes I need to catch up on work (that isn’t affected by when I do it) after hours.
The things I could tell you about the “6 week body” and isn’t Kevin Trudeau tired of being on TV only at 2 a.m.?
Not my preferred mode of work, believe me – I enjoy sleeping far too much, plus I think it’s an extremely […]