Sun, Sand and… MeasurementEstimated Reading Time: 5 minutes
In a few days I’ll be Westward-bound; one of several hundred (or is it thousand?) PR and communication professionals converging on San Diego for PRSA’s 2009 International Conference (that’s me on Coronado Beach a couple years ago). My first experience of PRSA’s annual shindig was last year, when I was lucky enough to co-present with Katie Paine on measurement in Detroit.
The entire experience was a blast, and it will also live forever in my memory because that’s where I first met the beauteous and brilliant Shannon […]