social media ROI

What’s a Twitter chat on measurement without a Metrics Man?

Fortunately, Don Bartholomew of Fleishman-Hillard – whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.”

Ah, ROI.

If there’s a term that strikes more dread into the hearts of PR pros than the words “Child Catcher” did to those of Caractacus Potts and Truly Scrumptious… well, I haven’t come across it yet.

Whaaa? “Who’s the Child Catcher?”