social media ROI

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21 Sep 2010

MeasurePR, the Don Bartholomew Edition Round II

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I probably sound like a breathless teenager

But last week’s #measurepr chat with Don Bartholomew was

Awesome.

We continued our conversation on social media and ROI.

Many new people joined (yay!), and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as

On not letting the tool wag the measurement dog:

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