Speaking & Presenting - Shonali Burke Consulting

17 Feb 2010

Moving from “Buzz” to “Business”: Social Commerce Camp DC Is Coming Up

Estimated Reading Time: 2 minutes

Why bother with PR?

One of the things that yours truly focuses on in her, er my, “day job” is the business use of public relations – or, in other words, why bother with “PR” if it’s not going to impact business indicators? Far too often, I see and hear people assuming the raison d’Ãªtre of “PR” is to “create buzz.”

I won’t belabor the point here but in a nutshell, it’s not. Effective PR is designed – and implemented – with a view to helping an organization […]

By Shonali Burke|Feb 17, 2010|Categories: Public Relations, Speaking & Presenting|Tags: ecommerce, effective pr, pr, Public Relations, social commerce, social commerce camp DC, Speaking & Presenting, Women Grow Business|1 Comment

Speaking Season Begins

Estimated Reading Time: 1 minute

I didn’t think this would happen so quickly, but my 2010 speaking “season” has kicked off.

So – here’s where I’ll be over the next few months, adding new dates as we go along. Do let me know if you’ll be anywhere that I am, so that we can say “hello” to each other (and if you can join a webinar or teleseminar, I’ll be delighted).

By the way, if you’re interested in measurement, tomorrow I’m doing a webinar for PRSA Tampa Bay that reprises my turn at PRSA’s 2009 International Conference. […]

By Shonali Burke|Jan 27, 2010|Categories: Speaking & Presenting|Tags: Measurement & Metrics, prsa tampa bay, Speaking & Presenting|0 Comments

You, Who?

Estimated Reading Time: 3 minutes

You know how, sometimes, you’re reading a conference line-up, trying to decide whether you’ll attend or not, and you see a name you’ve never seen, or heard, before? Happens to me every now and then. I like to think I know more than a few people in our “biz,” but sometimes I can’t help but go, “You, who?”

Yes, I get excited by events that are being headlined by the rock stars of our industry, or the folks I call the “WHOs.” These are the folks who – at least to […]

By Shonali Burke|Aug 5, 2009|Categories: Speaking & Presenting|Tags: communications, community, Speaking & Presenting, Twitter|0 Comments