We think them.
We write them.
We hear them.
We say them.
We sing them.
Image: Hello Turkey Toe’s Flickrstream, Creative Commons
They are the stuff we humans are made of, ever since speech was invented (which itself is up for debate).
They are so much a part of our lives, they often become trite.
Yet for us communicators, they are our coin; what we use to demonstrate our knowledge of our craft, our proficiency at our trade, our ability to help our organizations and clients transmit the core of their businesses to the people they […]