We think them.
We write them.
We hear them.
We say them.
We sing them.
Image: Hello Turkey Toe’s Flickrstream, Creative Commons
They are the stuff we humans are made of, ever since speech was invented (which itself is up for debate).
They are so much a part of our lives, they often become trite.
Yet for us communicators, they are our coin; what we use to demonstrate our knowledge of our craft, our proficiency at our trade, our ability to help our organizations and clients transmit the core of their […]