The Problem With PREstimated Reading Time: 6 minutes
You know what the problem with PR is?
Most PR pros (and firms).
We in the PR industry have done a poor job of defining and promoting what we do.
The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.”
Image: marcelinoportfolio‘s Flickr stream, CC 2.0
What good PR actually entails is a lot more.