The Problem With PR

Estimated Reading Time: 6 minutes

You know what the problem with PR is?

Most PR pros (and firms).

We in the PR industry have done a poor job of defining and promoting what we do.

The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.”


Image: marcelinoportfolio‘s Flickr stream, CC 2.0

What good PR actually entails is a lot more.