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02 Sep 2010

Making The Most Of A Twitter Chat

Estimated Reading Time: 8 minutes

Huddle, huddle, roil and muddle

I remember the first Twitter chat I attended. It was #journchat, one of the first, if not the first, Twitter chats created.

Image: Maria Johnson via Flickr, CC 2.0

It drove me nuts.

The stream moved so quickly, it was really hard to keep up with what was going on. And if there’s one thing I pride myself on, it’s being able to keep up with several things at once or, as the jargonites […]

01 Sep 2010

Social Media ROI v. Impact: Don’t Confuse The Two

Estimated Reading Time: 3 minutes

What exactly is ROI?

What is social media ROI?

Image: Mark Smiciklas via Flickr, CC 2.0

Is ROI or “impact” more important? Or are they equally important?

Should companies starting out in social media be concerned about ROI?

These were the questions we discussed on yesterday’s #measurePR chat with Don Bartholomew, aka @donbart.

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