[Ed: I’m on vacation. Here’s the second of a week’s worth of guest posts.]
Guest Post by Shanan Sorochynski
No one tells you
how fast things will move once leadership is on board with social media.
There are two similes I draw on when I have to describe this scenario to someone. Which one I use depends on the company I’m in.
To colleagues at the office:
“It is like a roller coaster. There was a slow, steady climb up. Tick. Tick. Tick. Now we are racing down the other side with our eyebrows blown back passing tilt-a-whirls and concession stands. It is just a flurry of web pages and site traffic.”