The one-off social media projects of the past are being replaced by full blown programs. How are communicators making the transition?
The days of needing to evangelize about social media are fading fast. Departments are starting to see the benefits and want in, as Shanan Sorochynski has seen.
Social media can be a valuable lifeline between you and your stakeholders when traditional communication tools fail, particularly in a crisis.
It's not always easy to get the green light for a blog project. Shanan Sorochynski shares how she was able to start a blog for the University of Regina.