Are you putting buzz marketing to work for you? Do you even know what that is?! Check out our roundup.
Beyond banal, cliched posts about content virality, what are people's motivations to share content, and what content are they most likely to share?
Was Old Spice Guy responsible for today’s Dilbert strip?
More than enough has been written about the campaign; I don’t have to chime in. But you might enjoy reading a few posts that I thought provided a slightly different take on the campaign:
- Shel Israel’s Old Spice becomes a meme
- Valerie Maltoni’s how a good social media execution is your best PR
- Heather Whaling’s a company culture lesson from Old Spice social media