If It’s December, It’s Strategic Planning Time
December is strategic planning time for many communications professionals. Ken Jacobs shares a plan for agencies, departments, soloists and consultants.
20
Dec 2018
13
Dec 2018
Your Strategy Will Not Produce in 2019 Without These Two Steps
The key to your 2019 strategy is making sure you are in peak performance mode. Kathy Vaske offers a helpful strategy.
06
Dec 2018
On Sabbaticals, Self-Care, and Sanity
Shonali Burke pens a personal post where she opens up about 2018, self-care, and regaining sanity via a sabbatical.
04
Dec 2018
The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing
Influencer marketing does not equal an endorsement. Dawn Buzynski shares how to use influencer marketing as part of a successful strategy.
30
Nov 2018
15 Metrics You Should Measure in Content Marketing
One reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Brandon Brown shares a list of 15 content marketing metrics that you should measure.