#measurePR Recap (June 2018): Lessons from Millennials and Generation X
The June edition of #measurePR featured guest host Danielle Heiny and special guests Mercy Chikowore, Matt LaCasse, Greg Rokisky, and Poonam Sharma.
02
Jul 2018
28
Jun 2018
Command Attention by Telling Your Company’s Story
Guest Post by Rob Biesenbach
It’s an old story: PR people are often terrible when it comes to our own PR.
I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Yet when it came to describing their businesses, they all delivered a version of this template:
We’ve been around for [xx] years and are headquartered in [city], with [x] offices around the [country/world]. We have [x] practices and specialize in [y]. Clients include [x, y and z] and recent matters we’ve handled include […]
21
Jun 2018
How to Build an Influential Brand Through Authentic Advocacy (including Social PR)
More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today. Brooklin Nash explains.
14
Jun 2018
Career Development Tips for the 2018 Professional
The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for career development. Makeda Waterman shares some tips.
12
Jun 2018
Ready Yourself Now for a Mobile Only Future
Mobile technology drives our communications more every day. Amanda DiSilvestro shares some tips and statistics to prep you.