The Blog: Waxing UnLyrical

31 Dec 2009

Who The Heck Are These “Media Mavens”?

I came across this MediaPost article today on what to do when social media “attacks.”

Apparently the “media mavens” surveyed in the report mentioned came up with the following as “counter-strategies” when advertisers come across negative comments in social media:

As one might expect, there is no magic bullet for countering negative comments: the two most popular responses were directly engaging the commenter, a tactic used by 47% of social media advertisers surveyed, and improving the quality of products or services being advertised, according to 33% of respondents.

Aside from these commonsensical but […]

30 Dec 2009

Digital Divide Continues – eMarketer

via emarketer.com

This is pretty interesting – according to a study by the Internet Innovation Alliance, only 42% of African-American and Hispanic consumers use the Internet regularly.

What might change that? The article reads:

“It is very telling that of those respondents who do not have Internet access, 43 percent cited either not knowing how to use the Internet or not seeing the need for the Internet as the reason why they are not online,” said Internet Innovation Alliance co-chairman David Sutphen, in a statement.

“But interestingly, 44 percent of these same respondents said […]

29 Dec 2009

You Can Call Yourself a Social Media Guru If…

the guruI couldn’t help but giggle when I read B. L. Ochman’s recent post on self-proclaimed social media experts, gurus, ninjas, etc. on Twitter “multiplying like rabbits.” Based on her search of Twitter bios, they went from 4.4k to almost 16k in seven months.

Wow. Rabbits indeed!

And then I saw this cartoon from HubSpot today.

At the same time, I couldn’t help but recall Lisa Hoffmann‘s post from earlier this year, when she posited that […]

28 Dec 2009

3 Reasons Why Being a Volunteer Leader Helps Your Business

One of the great things about joining a professional development organization is that you can get hands-on leadership experience as a volunteer; experience which, they say, will serve you well in your “real” job. Certainly that’s a selling point for such organizations and in the PR/communications field, organizations such as IABC and PRSA thrive on it.

What kind of leadership skills do volunteer leaders actually gain though? And do these skills actually benefit them in their careers, or are they simply good volunteer leaders because of skills they’ve acquired […]

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