The Blog: Waxing UnLyrical

29 Apr 2009

Social Media, Social Karma

There’s an awful lot of social karma going around lately.

JOTW: My First Experience With Social Karma

For the last few years, I’ve occasionally guest-edited the free “Ned’s Job of the Week” e-newsletter. If you don’t know about it, it’s a free weekly newsletter that lists job postings sent to Ned Lundquist, ABC, by subscribers (as well as many he finds himself) in the spirit of sharing.

For a couple of weeks every year, I experience what Ned goes through on a daily basis: sifting through job postings sent by readers, […]

13 Apr 2009

Of Job Hunting, Cologne… and Twitter

On April 2, a few friends and I put on the “Dream Team” hats that Ned Lundquist, ABC, bestowed on us some years ago, to help folks “Pimp My Job.”

What on earth is “Pimp My Job,” you ask?

If you subscribe to Ned’s free, weekly “Job of the Week” newsletter, which I sometimes guest-edit, you know what we’re about. But in essence, we’re a group of communicators from near and far who provide advice – sometimes mercilessly – to those […]

08 Apr 2009

The Adam Lambert Litmus Test

Apparently I wasn’t the only one screaming at my television last night.

Why? I’d set my DVR to record “American Idol” (it allows me to skip the commercials), so when I figured enough time had passed in order for me to be able to skip all the ads, I settled in to watch it.

The show ran over. My DVR did not. And I missed watching the one contestant I’d been waiting to see: Adam Lambert.

So what did I do? I logged on to AmericanIdol.com (which […]

30 Mar 2009

Customer Service: Taking PR From “Good” to “Great”

A couple of weeks ago, Zoë Siskos of Social Media Group asked me if I wanted to test-drive a new Ford Escape. Not being a journalist or a car/A-list blogger, I was flattered but curious, and my first reaction was: “Sure, but why?”

Zoë’s goal (ergo, her agency’s) for her client was to get “non-car oriented people in Ford cars to test them out.” Nothing else was required from me: no blog post, nothing. I wasn’t going to be paid for this, and the gas […]

20 Mar 2009

Balancing the PR Bubble

If you follow me on Twitter, you’ll know that I tweet quite a bit. (Today I apparently crossed the 8,110 tweet-mark without realizing it). But every now and then, I’ll “go dark,” as they say in the theater.

You’ll hear from me once, maybe twice a day. Sometimes I just don’t have anything to say; sometimes I don’t come across conversations I want to engage in. And sometimes I happen upon conversations that are so negative or ridiculous or (enter your adjective of choice here ______ ) that I just […]

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