I took a completely unscientific Twtpoll a couple of days ago. The question was: you’ve met someone once, and like a good networker, exchanged business cards. Next thing you know, you’re on this person’s email list, which is clearly being used to market his/her small business. OK or no way?
Out of 28 votes, seven thought it was ok. The rest (75%) pretty much said no way (if it’s going in your spam filter, I take it as a sign that it’s unwanted) and the comments are pretty clear.
In my opinion, this is the quickest way to eliminate what could have been potentially a very good contact for you from not just your database, but your life. Or worse, fall afoul of CAN-SPAM.
You want to grow your business; I get that. But building a business is based in no small part on building relationships, as yesterday’s #soloPR Twitterchat made perfectly clear (and many of those participating were/are small business owners).