The Blog: Waxing UnLyrical - Shonali Burke Consulting

06 Jun 2009

Drum Roll: Darby Has a New Home

Estimated Reading Time: 6 minutes

When I started blogging about Darby the German Shepherd a little under a month ago, I had no idea if my question, “Can Social Media Find Darby a Home?” would be answered, let alone in the affirmative.

(If you’re catching up on the Darby story, you can find the earlier posts at the bottom of this one. In a nutshell, though, Darby’s a beautiful GSD who used to belong to my husband’s late uncle, who lived in Portland, Ore., and died suddenly on vacation in late April. My mission […]

By Shonali Burke|Jun 6, 2009|Categories: Personal, Public Relations, Social Media|Tags: chip griffin, darby, janet tobiassen, jennifer zingsheim, kevin o'brien, koin, media bullseye, megan drake, oregongsdr, petrelocation.com, rachel farris, susan ragan, tim gordon, tom farrell, townhouse pet care center, Twitter|22 Comments

05 Jun 2009

Follow Friday: The Cherry Blossom Edition

Estimated Reading Time: 3 minutes

For today’s edition of #followfriday, I thought I’d highlight a few DC-metro area communications professionals I enjoy interacting with on Twitter. Here goes:

1. Jon Newman (@jonnew). Jon’s a partner of The Hodges Partnership based in Richmond, Va., and authors Jon’s PR 1.5. He’s one of the nicest guys I’ve met (as in, IRL). Incredibly helpful and very smart. He “gets” Twitter and other social media tools, but isn’t so bowled over by the shiny new toys to forget what good PR is […]

By Shonali Burke|Jun 5, 2009|Categories: Public Relations|Tags: burrellesluce, daria steigman, debbie friez, followfriday, jon newman, mark story, nicole nolte, Twitter|3 Comments

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Strategic Social PR from A to Z ❯

Today, good public relations entails much more than blindly blanketing the media (and bloggers) with information that’s of dubious value to begin with. And more often than not, it entails a strong element of building and managing online community. In this workshop, you will:

Learn the three key elements of an effective 21^st century “social PR” strategy, and how it differs from “old” PR
Know which time-tested research and analytical methods you should still use in the 21st century
Understand why talking at people isn’t effective, and how to effectively use today’s popular social media platforms to talk with them
Experience real-time social engagement through workshop exercises and hands-on participation
Understand how to effectively incorporate measurement, so that it validates and improves your programs and, therefore, your business

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From Passive to Active Listening ❯

There's a difference between "hearing" and "listening." Do you know which it is your organization or business does... and the business ramifications of not doing it well? In this workshop, you will:

Learn the difference between "passive" and "active" listening (and 'fess up which you've been doing thus far)
Make the connection between active listening and strategy, and how they have a mutually symbiotic relationship
Familiarize yourself with different types of listening dashboards (yes, some are free!) and how to use them effectively
Experiment with simple yet effective techniques to build community through active listening online
Understand how to put active listening at the center of your communication strategy for better business results

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Smart PR Measurement for the Digital Age ❯

We have more measurement tools than ever before; so many, that we don't know what to do with most of them. And no matter how good a tool is, you still need smart people using it in a smart way, to derive the most benefit. In this workshop, you will:

Learn the basics of good PR measurement and, conversely, the seven deadly sins of bad measurement
Understand how to differentiate between fact and fiction in the measurement context, and the two acronyms to stay far away from
Master the process behind creating effective and realistic measurable objectives
Learn how to incorporate online analytics into your PR measurement (yes, it can be done)
Understand how to make the right kinds of correlations between your communication efforts and your organization's business objectives

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Social Media for the C-Suite ❯

Gone are the days when “social media” was the domain of your twenty-something employees. Today, social platforms are where your customers and constituents of all ages and stages literally live online. If you’re a business leader, you should take this workshop to:

Learn the three core principles of effective social media engagement
Examine key social media platforms, and understand how they work on both personal and professional levels
Review how businesses of all sizes have effectively used social media to support and reach business goals
Experience the benefits of real-time social engagement through workshop exercises and hands-on participation
Understand the kinds of metrics your social media team should and shouldn’t use when reporting back to you

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