The Blog: Waxing UnLyrical

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January 10, 2009
10 Jan 2009

Point. Click. Connect.

Estimated Reading Time: 2 minutes

Truth be told, I didn’t expect to be writing this post at this very minute; after all, one wants one’s first blog post to be slightly more than just “why I’m here” blather, doesn’t one? However, I was given so much help today in working out some WordPress kinks by Joe Perez of Zealous Marketing, it reminded me all over again of the power of connection that we, as communicators, possess.

Why do we do what we do? And by that I mean “public relations,” “social media,” whatever you want to call it… I’m going to call it “communications.” It’s not the easiest of lifestyles – one is often on call. And it certainly isn’t for the money, though of course there are those who have made a most lucrative business of it.

Well, I do it because I love being able to use my talents as a communicator to bring people together and figure out how to use communications to reach a shared goal, to achieve common objectives. It’s not always easy, since everyone doesn’t start out talking the same language at first. But it sure is fulfilling when we finally get there.

I believe – at least, I hope – that’s the reason most of us do it. Good communication enables powerful connection. And that connection can have a positive impact on lives at micro and macro levels which, in turn, can influence the way the world turns.

That power of connection blew me away today, when thanks to my Twitter community, I received expert help within minutes, and that was just for an issue I was having with this little blog (if you’ve been plagued by similar issues, by the way, check out Joe’s “Installing Google Analytics on WordPress” video). Imagine that power of connection at macro levels; what great possibilities lie within a communicator’s hands.

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Heidi Sullivan

Heidi SullivanHeidi Sullivan is a global marketing and product management executive who specializes in transformational implementation of marketing programs, go-to-market strategies, product portfolio management and change management for rapid-growth SaaS businesses with in-depth experience in Marketing Technology.

Heidi has a track record of success in P&L management, corporate strategy, product marketing and top line growth, and spent 14 years in leadership roles at Cision, during which time she oversaw the company’s integration and multiple product marketing strategies through its seven acquisitions.

Heidi was named one of PRWeek’s “40 Under 40 Rising Stars,” “Influencer of the Year” by The Hub in association with LinkedIn, and one of the most influential people in PR by PRWeek’s “Global Power Book.” She was also co-host of the popular “Influence Pros” podcast on Convince & Convert, which was named one of the top 20 marketing podcasts of 2016 by Hey.com.

Jennifer Zingsheim Phillips

JenJennifer Zingsheim Phillips has worked in communications and public affairs for nearly 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. She also brings nearly eight years of experience in digital and social communications and media analysis to her role at 4L Strategies.

Jen began her career doing campaign work in Missouri during the 1992 election cycle. After two years of political party work, she joined the office of a Missouri state senator and served as his legislative aide for two years. In 1996, she joined the Missouri Chamber of Commerce as Research Director, where she lobbied the Missouri House and Senate on issues such as workforce development, welfare reform, and education policy. She was also responsible for the weekly newsletter highlighting key issues relevant to Missouri Chamber members.

In her spare time, Jen is a voracious reader, and enjoys cooking and baking. She also likes to write fiction, and has had two pieces of short fiction and one piece of flash fiction published in various publications. She has also self-published a children’s book.