What’s the best way to jumpstart your public relations measurement program?
Is it going to cost a fortune?
What kinds of goals and objectives should you set?
What tools should you use?
Do you need to be a math wizard?
These are questions I get asked on a frequent basis. So frequently, in fact, that I decided to write a book to answer them. And while it may not answer all your measurement related questions, I hope Simple Yet Smart PR Measurement for the Rest of Us will at least get you started (plus now I can truthfully say I’m a “published author”).
So, with compliments from the Birdie and me, please do download our very first ebook. And if, when you’re done, you want to talk some more … well, you know how to reach me.