Guest Post by Mike Connell
Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change.
Statistics can draw us into a campaign. Humor can hook us. Shocking imagery can, well, shock us.
But stories have us coming back for more.
As a strategy, nowhere is this more important than in the nonprofit sector. Why? Because nonprofits are presented with a unique challenge and opportunity at the same time.
They aren’t selling anything. Well, not really. They aren’t marketing a service or peddling a product.