The problem with "social media" is that we've come to think of them as "the media," when they are anything but.
As the Indian PR landscape continues to evolve, clients are quickly adapting to the integration of digital efforts. PR executives need to follow suit.
Is the same old social media strategy no longer working? Jessica Davis shares how building your presence on niche sites will help your business stand out.
Building an online community is a hallmark of thought leadership, but it isn't easy, as ADQ Founder Daniel Cohen discovered. 5 observations on doing so.