The Future of PR is Precision – Less Gut, More Data
PR has become more challenging and practitioners use data to demonstrate results. Ben Chodor explains.
How AI May Impact PR Pros
Are you confused or concerned about the coming AI revolution? Geoff Livingston explains what's to come.
The New Measurement: Shifting from Traditional PR to Growth PR
Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Dan Beltramo explains.
Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey
Scott Kaminski shares the results of a recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC, that shed light on the state of the communications industry.
Where Does the PESO Model Belong?
Where does the PESO model belong? Gini Dietrich shares her expert opinion.