Where does the PESO model belong? Gini Dietrich shares her expert opinion.
With an oversupply of content, how can you make sure yours gets seen? Brandon Andersen explains how to use the PESO model to cut through the clutter.
Simon Erskine Locke explains why Social PR is more effective than the traditional, egocentric approach to communications.
If WE's "president of international" is to be believed, PR pros should be content with focusing only on "earned media." My opinion? Bumkum.