If WE's "president of international" is to be believed, PR pros should be content with focusing only on "earned media." My opinion? Bumkum.
I didn't renew my PRWeek subscription because it doesn't make business sense. Ask yourself these questions when setting your public relations strategy.
If the country's leading public relations trade publication doesn't know what breaking news is, how can you blame PR practitioners?
I read about this First Amendment Center report on traditional media still being the first news source for a majority of Americans in PRWeek today (I’m sending you directly to FAC’s site since you might not be able to access the PRW article).