Tag Archive for: Public Relations

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  • public relations
October 19, 2016
19 Oct 2016

Public Relations: Controlling the Uncontrollable

Estimated Reading Time: 5 minutes

public relationsGuest Post by Mark Weiner

What makes Public Relations unique within the communications and marketing mix?  The same thing that makes PR so difficult for others to understand:

Public Relations is””at best””only semi-controllable.

But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs.

  • In advertising, for example, one controls the frequency, positioning and placement of key intended messages, but control comes as a cost: one purchases that ability.

Though most expensive, this form of “controlled communication” is more comfortable to many executives, and resources tend to gravitate in that direction. Read more →

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Waxing UnLyrical in Your Inbox

1 Comment/in Measurement & Metrics, Strategy /by /#permalink
  • teaching
November 11, 2015
11 Nov 2015

“Walk the Walk; Talk the Talk” – Thoughts on Teaching

Estimated Reading Time: 5 minutes

teachingI’ve been having some interesting conversations recently about “what people know.” Most of them have centered on social media, but the key points apply anywhere.

I never fail to be fascinated as I come in contact with people who, on the surface, should be the role models for learning.

Why? Because they’re teachers!!

I have to make it clear right here that this isn’t a mass epidemic, yet. But it is something that I seem to be seeing more frequently…probably because I’m paying more attention to the situation. Nevertheless, it’s there, and it doesn’t appear to be going away anytime soon.

Why am I on this rant?

Because we, teachers, should be setting the example, leading the way for our students and advisees as they, themselves, prepare for their inevitable dive into the deep end of the working world pool.

I never really gave this a whole lot of thought as I was wending my way through my own college adventures. It definitely wasn’t on my radar screen while slogging through the mire that made up the University of Georgia’s bachelor’s degree in English. But I also wasn’t thinking about how that degree was going to get me anywhere in life, it was just a degree that was expected of me.

Read more →

Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

3 Comments/in Career Development, Communication, Public Relations /by /#permalink

Waxing UnLyrical in Your Inbox

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Heidi Sullivan

Heidi SullivanHeidi Sullivan is a global marketing and product management executive who specializes in transformational implementation of marketing programs, go-to-market strategies, product portfolio management and change management for rapid-growth SaaS businesses with in-depth experience in Marketing Technology.

Heidi has a track record of success in P&L management, corporate strategy, product marketing and top line growth, and spent 14 years in leadership roles at Cision, during which time she oversaw the company’s integration and multiple product marketing strategies through its seven acquisitions.

Heidi was named one of PRWeek’s “40 Under 40 Rising Stars,” “Influencer of the Year” by The Hub in association with LinkedIn, and one of the most influential people in PR by PRWeek’s “Global Power Book.” She was also co-host of the popular “Influence Pros” podcast on Convince & Convert, which was named one of the top 20 marketing podcasts of 2016 by Hey.com.

Jennifer Zingsheim Phillips

JenJennifer Zingsheim Phillips has worked in communications and public affairs for nearly 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. She also brings nearly eight years of experience in digital and social communications and media analysis to her role at 4L Strategies.

Jen began her career doing campaign work in Missouri during the 1992 election cycle. After two years of political party work, she joined the office of a Missouri state senator and served as his legislative aide for two years. In 1996, she joined the Missouri Chamber of Commerce as Research Director, where she lobbied the Missouri House and Senate on issues such as workforce development, welfare reform, and education policy. She was also responsible for the weekly newsletter highlighting key issues relevant to Missouri Chamber members.

In her spare time, Jen is a voracious reader, and enjoys cooking and baking. She also likes to write fiction, and has had two pieces of short fiction and one piece of flash fiction published in various publications. She has also self-published a children’s book.