Measurement & Metrics

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17 Oct 2019

The 3 Most Valuable PR Metrics You’re Probably NOT Measuring

Estimated Reading Time: 12 minutes

There are some great PR metrics that are hidden away in Google Analytics. Brandon Andersen shares three of the most valuable ones you can start using today. Continue reading

30 Nov 2018

15 Metrics You Should Measure in Content Marketing

Estimated Reading Time: 9 minutes

One reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Brandon Brown shares a list of 15 content marketing metrics that you should measure. Continue reading