Measurement & Metrics

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30 Nov 2018

15 Metrics You Should Measure in Content Marketing

Estimated Reading Time: 9 minutes

One reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Brandon Brown shares a list of 15 content marketing metrics that you should measure. Continue reading

02 Oct 2018

#measurePR Recap (September 2018): Ethics of PR Measurement

Estimated Reading Time: 7 minutes

On September 13th, guest host Jen Zingsheim Phillips welcomed guests Sultana Ali and Kirk Hazlett to speak about ethics of PR measurement. Continue reading