Guest Post by Danielle Heiny
As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. In this “Generational Edition” of #measurePR, our special guests were Millennials and Gen. Xers who’ve been in the industry for a solid seven to 17 years.
Taking us on a ride through their #measurePR journeys, here’s some of what we talked about:
Everyone’s first PR-related internship or job: