There are some great PR metrics that are hidden away in Google Analytics. Brandon Andersen shares three of the most valuable ones you can start using today.
One reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Brandon Brown shares a list of 15 content marketing metrics that you should measure.
On September 13th, guest host Jen Zingsheim Phillips welcomed guests Sultana Ali and Kirk Hazlett to speak about ethics of PR measurement.
The June edition of #measurePR featured guest host Danielle Heiny and special guests Mercy Chikowore, Matt LaCasse, Greg Rokisky, and Poonam Sharma.