The 3 Most Valuable PR Metrics You’re Probably NOT Measuring
There are some great PR metrics that are hidden away in Google Analytics. Brandon Andersen shares three of the most valuable ones you can start using today.
Leave measurement to your heart, not just metrics
All goals need purpose. Emma Hawes explores how measurement can positively impact your campaigns.
Analytics: the Sideways Approach to Measuring PR
Smart PR practitioners know that using Analytics is the sideways approach to measuring PR.
Finding Keywords: The First Step to Blogging Success
Finding keyword is the most important aspect of web marketing. Guest contributor Sean McGinnis shares six tools for success when incorporating keywords.
MeasurePR Enters 2012
2012's first #measurePR introduced Twitterers to Vizyx, educational material on Google Analytics, and more.