Tag Archive for: PR measurement

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  • Dawn Buzynski
November 7, 2016
07 Nov 2016

#SocialPR Spotlight: Dawn Buzynski

Estimated Reading Time: 6 minutes

Dawn BuzynskiHappy Day Before the Election! Brr… regardless which side of the political aisle you inhabit, I’m willing to bet Hell is freezing over…

Onto warmer and more pleasant thoughts. This week it is my distinct pleasure to introduce you to Dawn Buzynski, director of public relations for Strategic America. I first got to spend time with Dawn when she got me out to speak to the PRSA Central Iowa chapter, and hit it off with her immediately.

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. So I was thrilled when she had one of her team members sign up for The Social PR Virtuoso™, and then joined the gang herself. Read on and see for yourself just why Dawn totally rocks.

Introduce yourself – who are you and what do you do?

I’m Dawn Buzynski, executive director of public relations at Strategic America (SA) in West Des Moines, Iowa. SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients.

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

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  • measurement
  • measurement
July 13, 2016
13 Jul 2016

Measurement: Why Business As Usual Just Doesn’t Cut It

Estimated Reading Time: 6 minutes

measurementGuest Post by Scott Kaminski

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker

Let’s get this out of the way right now: I’m no math whiz. But I am smart enough to realize that a company’s marketing, advertising and public relations efforts””my efforts””have a direct and attributable effect to the bottom line of my company. And how do I know that? I measure.

Perhaps more importantly, the measurements I use directly align with the business goals of my company.

Measure? Ummm … Why?

Fact: Every for-profit enterprise wants””and all they want””is profitable revenue growth. Find out what it is at your company that rings the registers. THAT you can measure against. Still measuring your company’s “likes” on Facebook and followers on Twitter? Those are vanity metrics. Read more →

Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

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Waxing UnLyrical in Your Inbox

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Heidi Sullivan

Heidi SullivanHeidi Sullivan is a global marketing and product management executive who specializes in transformational implementation of marketing programs, go-to-market strategies, product portfolio management and change management for rapid-growth SaaS businesses with in-depth experience in Marketing Technology.

Heidi has a track record of success in P&L management, corporate strategy, product marketing and top line growth, and spent 14 years in leadership roles at Cision, during which time she oversaw the company’s integration and multiple product marketing strategies through its seven acquisitions.

Heidi was named one of PRWeek’s “40 Under 40 Rising Stars,” “Influencer of the Year” by The Hub in association with LinkedIn, and one of the most influential people in PR by PRWeek’s “Global Power Book.” She was also co-host of the popular “Influence Pros” podcast on Convince & Convert, which was named one of the top 20 marketing podcasts of 2016 by Hey.com.

Jennifer Zingsheim Phillips

JenJennifer Zingsheim Phillips has worked in communications and public affairs for nearly 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. She also brings nearly eight years of experience in digital and social communications and media analysis to her role at 4L Strategies.

Jen began her career doing campaign work in Missouri during the 1992 election cycle. After two years of political party work, she joined the office of a Missouri state senator and served as his legislative aide for two years. In 1996, she joined the Missouri Chamber of Commerce as Research Director, where she lobbied the Missouri House and Senate on issues such as workforce development, welfare reform, and education policy. She was also responsible for the weekly newsletter highlighting key issues relevant to Missouri Chamber members.

In her spare time, Jen is a voracious reader, and enjoys cooking and baking. She also likes to write fiction, and has had two pieces of short fiction and one piece of flash fiction published in various publications. She has also self-published a children’s book.