This week we introduce you to Dawn Buzynski, director of public relations for Strategic America, in the Social PR Spotlight.
Measurement should directly align with the business goals of your organization. Scott Kaminski shows you how to get started.
The March 3rd edition of #measurePR featured founder of Tenacity5 Media Geoff Livingston and founder of SeeDepth Inc. Christine Perkett.
Jim Dougherty explains how good PR measurement disregards nominally valuable metrics for ones that are engineered to gauge organizational success.