How Distributed Content Can Help Control Social Messaging
Distributed content allows you to have more control over your social messaging. Jim Dougherty introduces us to 4 platforms where you can leverage distributed content.
22
Jun 2016
05
Aug 2015
How to Measure PR and Marketing Outcomes on Snapchat
Snapchat is often compared to the “wild west” for brands. Jim Dougherty examines the metrics that you could and should use to measure Snapchat.
11
Mar 2015
How to Develop Meaningful PR Measurement
Jim Dougherty explains how good PR measurement disregards nominally valuable metrics for ones that are engineered to gauge organizational success.
09
Apr 2013
![By Crimfants (http://flickr.com/photos/crimfants/327861820/) [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons](https://shonaliburke.com/wp-content/uploads/2013/03/Crying-girl.jpg)
Things I Learned From Erin Feldman
Former Waxing Unlyrical contributor Erin Feldman taught us a lot of things via her "Sarah and Sheldon" cartoons. Jim Dougherty explains.
26
Feb 2013
What Compels People to Share Your Content?
Beyond banal, cliched posts about content virality, what are people's motivations to share content, and what content are they most likely to share?