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Testimonials
Dawn Buzynski
Dawn BuzynskiStrategic America & PRSA Central Iowa
"Shonali knows her stuff. A dynamic speaker, she makes measurement - a subject that makes some of the best PR pros dizzy - easy to understand and implement."
Laura Parsons
Laura ParsonsIdaho Association of REALTORS ®
"With her diverse knowledge, experience, timely content, and pleasant professional style, I highly recommend Shonali to any group looking to deepen its understanding of social media and digital strategy."
Jess Ostroff
Jess OstroffDon't Panic Mgmt
"Shonali's clear vision and communication gets what needs to be done, done. That's rare!"
Tom Willis
Tom WillisZalco Realty, Inc./Association Bridge, LLC
"Shonali is one of my favorite 'library cards.' All I have to do is visit her blog or Twitter stream, and the floodgates of knowledge open up."
Robin Lane
Robin LaneGXS
"Shonali has both the charisma and poise that inspire others within her profession. She builds solid programs, achieves measurable results and is a delight to work with."
KD Paine
KD PainePaine Publishing
"There's a reason I call Shonali a ”˜measurement maven'; she understands metrics, measures results and uses the data to make better business decisions."
Maggie Goldberg
Maggie GoldbergChristopher & Dana Reeve Foundation
"Shonali literally launched our multicultural outreach program, putting us on the map. Dynamism, creativity and accountability are the hallmarks of Shonali's work, serving her clients well."
Kathy Barbour, APR
Kathy Barbour, APRBaptist Health South FL, Chair-Elect PRSA
"In a field that's crowded with speakers & trainers, Shonali's no-nonsense, hands-on approach stands out as much for its refreshing clarity as for her humorous & engaging presentation style. Hire her today!"
Gary Klasen
Gary KlasenVice President External Communications, Eaton
"With energy, passion and a whole lot of common sense, Shonali focuses on successful social media strategies that accomplish targeted business outcomes."
Lauren Meling
Lauren MelingUSA for UNHCR
"Working with Shonali gave us an opportunity to engage with a community of supporters who taught me more than I ever expected. I'd jump at the chance to do it again."
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Heidi Sullivan

Heidi SullivanHeidi Sullivan is a global marketing and product management executive who specializes in transformational implementation of marketing programs, go-to-market strategies, product portfolio management and change management for rapid-growth SaaS businesses with in-depth experience in Marketing Technology.

Heidi has a track record of success in P&L management, corporate strategy, product marketing and top line growth, and spent 14 years in leadership roles at Cision, during which time she oversaw the company’s integration and multiple product marketing strategies through its seven acquisitions.

Heidi was named one of PRWeek’s “40 Under 40 Rising Stars,” “Influencer of the Year” by The Hub in association with LinkedIn, and one of the most influential people in PR by PRWeek’s “Global Power Book.” She was also co-host of the popular “Influence Pros” podcast on Convince & Convert, which was named one of the top 20 marketing podcasts of 2016 by Hey.com.

Jennifer Zingsheim Phillips

JenJennifer Zingsheim Phillips has worked in communications and public affairs for nearly 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. She also brings nearly eight years of experience in digital and social communications and media analysis to her role at 4L Strategies.

Jen began her career doing campaign work in Missouri during the 1992 election cycle. After two years of political party work, she joined the office of a Missouri state senator and served as his legislative aide for two years. In 1996, she joined the Missouri Chamber of Commerce as Research Director, where she lobbied the Missouri House and Senate on issues such as workforce development, welfare reform, and education policy. She was also responsible for the weekly newsletter highlighting key issues relevant to Missouri Chamber members.

In her spare time, Jen is a voracious reader, and enjoys cooking and baking. She also likes to write fiction, and has had two pieces of short fiction and one piece of flash fiction published in various publications. She has also self-published a children’s book.