The Blog
Is “Social Media” Really Worth It? Musings Following a Facebook Hack
What seems like a never-ending vortex of Hell following a Facebook hack makes me wonder if "social media" is really worth it.
[NEWS ALERT] I’ve Found My Dream Job at Arena Stage
Shonali has found her dream job: Chief Marketing Officer for DC's beloved Arena Stage!
Curious About the Harvard Business Analytics Program? Your Questions, Answered.
Curious about the Harvard Business Analytics Program? This Q&A from Shonali Burke, a 2021 graduate, should help.
The Most Effective Change Comms Formula? KISS. Then TELL.
When it comes to communicating around, or through, change, it's best to KISS, *then* tell.
What They Say
“Shonali literally launched our multicultural outreach program, putting us on the map. Dynamism, creativity and accountability are the hallmarks of Shonali’s work, serving her clients well.”
“There’s a reason I call Shonali a ‘measurement maven’; she understands metrics, measures results and uses the data to make better business decisions.”
“Shonali knows her stuff. A dynamic speaker, she makes measurement – a subject that makes some of the best PR pros dizzy – easy to understand and implement.”