“Data-driven storytelling can change the world.”

The Book

A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing one of the most powerful yet misunderstood management functions of the modern age: public relations.

The Blog

What They Say

“Shonali literally launched our multicultural outreach program, putting us on the map. Dynamism, creativity and accountability are the hallmarks of Shonali’s work, serving her clients well.”

Maggie Goldberg, Christopher & Dana Reeve Foundation
“There’s a reason I call Shonali a ‘measurement maven’; she understands metrics, measures results and uses the data to make better business decisions.”
Katie Paine, Paine Publishing

“Shonali knows her stuff. A dynamic speaker, she makes measurement – a subject that makes some of the best PR pros dizzy – easy to understand and implement.”

Dawn Buzynski, APR: Hy-Vee, Inc.
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