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“When you don’t know what you don’t know, it’s far smarter to admit to what you don’t know, rather than to pretend you do know what you don’t know.”

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“For far too long, we have let physical spaces separate us. Now, via digital media, we can transcend them.”

~TEDxWomenAdamsMorgan 2012

Shonali Burke

The Blog

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

By |Apr 11, 2019|Categories: Community|Tags: , , |

Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Lisa Holtorf and Dawn Buzynski examine CSR. Continue reading

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What They Say

“Shonali knows her stuff. A dynamic speaker, she makes measurement – a subject that makes some of the best PR pros dizzy – easy to understand and implement.”
Dawn Buzynski, Strategic America & PRSA Central Iowa
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“With her diverse knowledge, experience, timely content, and pleasant professional style, I highly recommend Shonali to any group looking to deepen its understanding of social media and digital strategy.”

Laura Parsons, Idaho Association of REALTORS ®
“Shonali’s clear vision and communication gets what needs to be done, done. That’s rare!”
Jess Ostroff, Don't Panic Mgmt
gloria bell

“Shonali is one of my favorite ‘library cards.’ All I have to do is visit her blog or Twitter stream, and the floodgates of knowledge open up.”

Tom Willis, Zalco Realty, Inc./Association Bridge, LLC

“Shonali has both the charisma and poise that inspire others within her profession. She builds solid programs, achieves measurable results and is a delight to work with.”

Robin Lane, GXS

“There’s a reason I call Shonali a ”˜measurement maven’; she understands metrics, measures results and uses the data to make better business decisions.”

KD Paine, Paine Publishing

“Shonali literally launched our multicultural outreach program, putting us on the map. Dynamism, creativity and accountability are the hallmarks of Shonali’s work, serving her clients well.”

Maggie Goldberg, Christopher & Dana Reeve Foundation
Kathy Barbour

“In a field that’s crowded with speakers & trainers, Shonali’s no-nonsense, hands-on approach stands out as much for its refreshing clarity as for her humorous & engaging presentation style. Hire her today!”

Kathy Barbour, APR, Baptist Health South FL, Chair-Elect PRSA

“With energy, passion and a whole lot of common sense, Shonali focuses on successful social media strategies that accomplish targeted business outcomes.”

Gary Klasen, Vice President External Communications, Eaton

“Working with Shonali gave us an opportunity to engage with a community of supporters who taught me more than I ever expected. I’d jump at the chance to do it again.”

Lauren Meling, USA for UNHCR