Shonali Burke

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About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
12 Jul 2018

How Do You Build A Brand? Start by Asking What Drives Human Behavior

Estimated Reading Time: 10 minutes

As a starting point on the journey to build a brand, it’s important to step back and think about the drivers of behavior. Simon Erskine Locke explains. Continue reading