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  • strategic planning
December 20, 2018
20 Dec 2018

If It’s December, It’s Strategic Planning Time

Estimated Reading Time: 8 minutes

strategic planningGuest Post by Ken Jacobs

If it’s December, and you’re a PR or Social PR agency owner or leader, a communications department or group head, or a communications consultant or soloist, you’re probably knee-deep in strategic planning.

(And if you’re not, you should be!)

If you’re on the agency side, this should include determining income growth goals, business development targets and setting profitability projections.

And whether you’re agency, consultant, soloist, corporate, non-profit or higher education, you’re laying out your 2019 marketing-communications plan.

You might even have thought about professional development. And that’s wise. Nearly all of us need to improve our skills as practitioners, whether that’s about media relations, content, digital, SEO and influencer marketing, as well as how to integrate it all for maximum effect.  

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

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  • career development
June 14, 2018
14 Jun 2018

Career Development Tips for the 2018 Professional

Estimated Reading Time: 6 minutes

career developmentGuest Post by Makeda Waterman

At the end of the year, most professionals spend time contemplating achievements and areas of opportunity in their career. You are a hard-working professional with the talent to succeed in your industry. The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year.

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started.

Work Smarter, Not Harder

At any stage of your career, you can use your networking skills to work effectively with colleagues by delegating tasks. Most organizations expect you to be productive and can potentially create unnecessary stress. Ask your colleagues for extra help if they possess strengths that are your weakness. For example, when working on an assignment, if your colleague has excellent mathematical skills, ask her to help you calculate a budget. The time it will take for you to figure out an accurate total can be used working on the written portion of a report.

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

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Waxing UnLyrical in Your Inbox

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Heidi Sullivan

Heidi SullivanHeidi Sullivan is a global marketing and product management executive who specializes in transformational implementation of marketing programs, go-to-market strategies, product portfolio management and change management for rapid-growth SaaS businesses with in-depth experience in Marketing Technology.

Heidi has a track record of success in P&L management, corporate strategy, product marketing and top line growth, and spent 14 years in leadership roles at Cision, during which time she oversaw the company’s integration and multiple product marketing strategies through its seven acquisitions.

Heidi was named one of PRWeek’s “40 Under 40 Rising Stars,” “Influencer of the Year” by The Hub in association with LinkedIn, and one of the most influential people in PR by PRWeek’s “Global Power Book.” She was also co-host of the popular “Influence Pros” podcast on Convince & Convert, which was named one of the top 20 marketing podcasts of 2016 by Hey.com.

Jennifer Zingsheim Phillips

JenJennifer Zingsheim Phillips has worked in communications and public affairs for nearly 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. She also brings nearly eight years of experience in digital and social communications and media analysis to her role at 4L Strategies.

Jen began her career doing campaign work in Missouri during the 1992 election cycle. After two years of political party work, she joined the office of a Missouri state senator and served as his legislative aide for two years. In 1996, she joined the Missouri Chamber of Commerce as Research Director, where she lobbied the Missouri House and Senate on issues such as workforce development, welfare reform, and education policy. She was also responsible for the weekly newsletter highlighting key issues relevant to Missouri Chamber members.

In her spare time, Jen is a voracious reader, and enjoys cooking and baking. She also likes to write fiction, and has had two pieces of short fiction and one piece of flash fiction published in various publications. She has also self-published a children’s book.