PR has become more challenging and practitioners use data to demonstrate results. Ben Chodor explains.
Fake news will be even more visible in 2020. Mark McClennan prepares communicators to fight against fake news.
With an increased demand for digital content, a lot of content marketing mistakes have been made. Atman Rathod explores the antidote to six of these blunders.
There are some great PR metrics that are hidden away in Google Analytics. Brandon Andersen shares three of the most valuable ones you can start using today.